VCI currently manufactures the industry's only state-of-the-art 24 hour live bait vending machine, developed and built solely for the merchandising of live bait. With hundreds of machines serving fishermen across the United States and Canada, this proven system consistently provides an outstanding return on investment. It was first introduced at the 1995 American Sport Fishing Association's Annual Expo in Las Vegas.
"The concept was received with an overwhelmingly positive response from all areas of the sport fishing industry- live bait wholesale and retail operators to tackle / sporting goods wholesale and retail dealers,"
according to Jim Chico, vice president-sales for VCI.
Minnows from a vending machine?
These bait merchandisers lead the way in technology. Today, operators in the live bait industry recognize the many advantages of automatic merchandising. Operators view the new live bait merchandiser as a vehicle to expand their business. After all, the concept captures the three primary elements of successful automatic merchandising: convenience, impulse and necessity. Clearly, fishermen can relate to needing a reliable source for bait when bait and tackle shops are closed, since much of the best fishing is done during late night and early morning hours.
VCI is a Wittern Group company. Since 1931, the Wittern Group has been a world leader in the design and manufacture of automatic merchandising equipment. Based in Des Moines, IA, with more than 300,000 square feet of manufacturing space, the company ships its vending equipment world wide.